Fractional B2B GTM Leader

Your GTM is either a guess or a machine.

I build the machine. Turn GTM chaos into a predictable revenue engine.

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Trusted by founders and teams building B2B SaaS and AI companies from Seed to Series A.

  • 1Positioning
  • 2ICP
  • 3Messaging
  • 4Outbound infrastructure
  • 5Pipeline
  • 6Revenue
KNOLSKAPE DataScribe Technologies 3X Data Engineering GrowthSchool Team Counsel FinalLayer GrowthAspire Lucio AI RBC Global Group Cognitiv Trust

The problem is almost never where you are looking for it.

Most founders come to me with a motion problem. Emails going out, nothing coming back. They frame it as a tooling problem, a copy problem, a channel problem. It almost never is.

  • Revenue feels like a coin flip, with no visibility into next quarter.
  • You are the entire GTM function, so growth stops when you get pulled elsewhere.
  • Activity is high, deals do not move, and there is no signal on what is working.
  • Buyers do not find you, so you are always the one chasing.

What founders blame

  • Reply rates
  • Ad spend
  • SDR performance
  • Data quality

Where the problem usually is

  • Positioning that does not land
  • An ICP that is too broad
  • Messaging that describes features instead of outcomes

Fix the left side first. Everything to the right of it improves.

Six decisions, in order.

This is the sequence I build with you. The layers are sequential. Skip one and the engine collapses.

01PositioningWhat category you are in, and why the buyer should pick you over the alternatives they already know.
02ICP definitionWho exactly buys, what situation triggers them, and who you filter out.
03MessagingYour product in the buyer's words, built around the outcome they want.
04Outbound infrastructureThe technical setup that makes outbound land instead of dying in spam.
05Pipeline generationThe repeatable motion that creates qualified conversations every week.
06RevenueDiscovery, qualification, and closing, where high-value deals still need the founder in the room.

Built in one hundred days, alongside you.

Days 1 to 30

Diagnose and rebuild

  • Full GTM audit across the six layers.
  • Positioning and messaging rebuilt around real buyer pain.
  • Outbound infrastructure and content foundation in place.

Days 31 to 60

Systemize and launch

  • Outbound and inbound activated together.
  • Signal-based, account-aware outreach goes live.
  • Content engine running on LinkedIn and Substack.

Days 61 to 100

Optimize and document

  • A repeatable motion running on weekly signal, not gut feel.
  • Inbound compounding while outbound fills pipeline.
  • Every play written down.

What you own on day 100

Not a strategy deck. The working system, built into your business. You delegate the engine, not the steering wheel.

  • A defined ICP with firmographic filters
  • A messaging architecture built around buyer outcomes
  • An outbound sequence library
  • A lead sourcing and prospecting workflow
  • Follow-up and response workflows
  • A pipeline tracking dashboard
  • A founder GTM playbook for running all of it

Case study

Four months without a new logo.

A B2B SaaS company selling into the US had grown entirely on referrals. There was no defined buyer, no messaging built around outcomes, and no outbound system underneath any of it. Growth had stalled.

I built the ICP, the messaging, and the outbound infrastructure from scratch, and made the motion repeatable instead of referral-dependent. The sharpest gains came from the messaging and the buyer definition, not the tooling.

Outcome

$10,000 in pipeline within the first 60 days of outreach going live.

Legal services

A blurred ICP, rebuilt around one buyer. Demos started landing with the right people.

Healthcare analytics

Outbound running with no signal. Added intent-based targeting, and meetings turned predictable instead of random.

Data engineering

A services offer with no system underneath it. Built the engine layer by layer, and pipeline stopped depending on the founder's calendar.

Operator, not an agency.

I do the build with you, not a deck from the sidelines. You own everything on the last day.

  • 01A decade-plus in the startup ecosystem, building GTM across SaaS, AI, and services.
  • 02I run AI Collective Bangalore, a community of 10,000-plus founders and operators.
  • 03Blunt and specific. I name the real problem and fix the upstream cause, not the symptom.

Stop guessing. Build the engine.

Pipeline that rides on referrals is pipeline you cannot forecast. The engine is what makes the next hundred customers a process instead of a hope.

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